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Geared for different audiences, Trask and Knier write wonderful pieces on their specific interests and also for very different purposes. Both authors are specialist, but in completely opposite subjects. The two essays differ mainly in syntax, style and purpose. Both are telling stories, for different purposes and for different occasions.

The first, Trask, writes about Hawaii and uses specific detail about tourism and its influences on the people and the government of Hawaii. Clearly, this essay is geared at a certain audience who wants and cares about the tourism issues of Hawaii. The language she uses makes it difficult for the average reader to comprehend. Trask's tone also makes this essay hard to follow be she speaks very authoritatively, which intimidates the reader when he or she is poorly educated on the subject matter depicted in her writing. The title, "Tourist, Stay Home." is the first indication of authoritativeness. Another word selection she uses is "The predatory reality.." when speaking about tourism which turns the reader away, almost scaring them away from her writing.

In contrast, the Knier essay was much easy to read because he used words that are easily understandable. Knier was telling his story, with a less harsh tone and to a more general audience. This story about Best Buy might appeal to a younger and/or technology interested audience, but no matter the reader, the story was easy to read, understand and enjoy. He used words such as "pocket lint broke.." where no matter the person, almost everyone can understand. Knier also uses words that are appropriate, but almost slang such as hardcore and cronies.

The movie clips are geared for different audiences just like the two essays by Knier and Trask. The first movie trailer was geared a young audience such a teenagers and young adults. The plot of the movie is a comedy which is known because of the jokes given in the trailer, such as "From small caterpillars to big beautiful butterflies." The plot also appeals to a younger audience because many young girls and boys are going through the same situation as the girl from the movie where, the mother has one choice in a significant other and they have another. The text of the title of the movie is written with bold block letters and bright colors which appeals to a younger genre of movie watchers. The tone in this trailer is fun and entertainment.

The second movie trailer is created for a more general audience ranging any where from young adults to adults. The movie is about a classic book called "Pride and Prejudice.", which many adults can relate to. The text in the movie is all in cursive and script which makes it seem more real and serious. The music used in the back ground is of a symphony which makes it more serious also. The voice, who narrates the trailer has a very romantic voice which attracts a female audience.